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geekSessions 1.4 | Web Analytics

For September we're back and better than ever! In our 1.4 Session on Web Analytics,  we're bringing in a diverse selection of speakers to cover a wide breadth on this exciting topic. From technical architecture and implementation of analytics software and systems to analytics theory to real-world examples of cutting edge web analytics in use in web businesses. We'll be looking at how analytics is being used to do everything from gaining the critical business edge to defining the way web services interact and operate and how this is being accomplished in various contexts.

Event Info

What: geekSessions 1.4: Web Analytics
When: Tuesday, September 30th, 6:00pm-9:30pm

6:00pm - Registration, open bar, and dinner
7:00pm - Presentations, Panel discussion, and Q&A (bar closed)
8:30pm - Open Bar, and networking

Where: The City Club of SF, Google Map: 155 Sansome, 10th Floor

How: A limited number of tickets are now open to the public! Get them while they last.

Transportation: Parking can be a bit tricky in the financial district at this time, so it's highly recommended you take public transportation. If you must drive, your best bet may be to park in the parking structure for the Metreon over on 4th and Mission and walk to the event.

Submit a Question for the Panel

Got something you're itching to ask? Use our form to submit a question for the panel. Selected questions will be asked by the moderator, June Dreshewitz.

About the Panelists

Raymond Chan
Architect, RockYou
Raymond is Architect at RockYou, where he is responsible for the software framework and the analytics group. Prior to RockYou he was a Research Associate at The SPHERE Institute / Acumen LLC, where he managed the software development group within a consulting firm focused on the issues of social welfare and health policy at the county, state, and federal levels. Raymond received his B.S. in Computer Science from Stanford University.

Marco Vriens, Ph. D.
Analytics Manager, Microsoft
Dr. Marco Vriens works at Microsoft as Group Marketing Manager where he is responsible for audience insights, marketing decision support tools, evaluating the impact of audience strategies, and analyzing data on start-up companies. Prior to Microsoft he was Chief Research Officer at Millward Brown IntelliQuest, and Sr. VP at Research International. Prior to coming to the U.S. that he was Assistant Professor of Marketing in the Netherlands.

Marco is recognized leader in Marketing, Marketing Science, Analytics, and Marketing Research. He has published extensively in academic top journals such as Journal of Marketing Research, Marketing Science, etc and in trade magazines on topics such as non-linear regression, latent class models, missing data imputation, multi-dimensional scaling, conjoint analysis, discrete choice analysis, service quality, survey design, strategic research design, etc. He published 2 book books: Conjoint Analysis in Marketing (1995) and The Handbook of Marketing Research (sage, 2006). He was the recipient of the 2000 David K. Hardin award, and has received several other professional awards.

Itamar Rosenn
Data Scientist, Facebook

David Rogers
Senior Web Analytics Researcher, PayPal